Digital Revolution change marketing

Prompt: How has the digital revolution changed marketing communications? 

 Some questions to consider as youADDRESS the prompt:

• What are the key differences between how brands communicated with customers prior to the digital revolution and after the digital revolution? 
• How have interactions between customers and brands changed as a result of the digital revolution?
• Are marketing communicationsMORE or less effective as a result of the digital revolution? Why?

Responses must:

• Be at least 300 words in length
• Utilize 2-3 scholarly sources
• APPLYconcepts to a particular example (i.e. a specific company, personal situation, country, etc.)