digital marketing class disscussion board (Online Tracking) 2-3 paragraphs

Do you feel we are going too far with online tracking and data collection.  Speak up and make yourself heard (but as a marketer).  What can we do to help stop the concerns of consumers that appear to be increasing.

Here are some articles to get your juices flowing!

http://www.huffingtonpost.com/jeff-jarvis/new-york-times-cookie-hyp_b_1106459.html

http://www.nytimes.com/2010/09/21/technology/21cookie.html?pagewanted=all&_r=0

http://www.theguardian.com/technology/2014/feb/17/why-transparency-and-authenticity-wins-in-business-and-in-marketing