DeVry SBE 430 Week 8 FINAL EXAM

 1.

Question :

(TCO 1) Which is the greatest value of global e-commerce transactions?

Student Answer:

Business-to-business

Business-to-consumer

Consumer-to-business

Consumer-to-consumer

 None of the above

 2.

Question :

(TCO 1) Which of these is mainly associated with buy-side e-commerce?

Student Answer:

 E-CRM

E-procurement

E-recruitment

E-service

All of the above

 3.

Question :

(TCO 1) A fulfillment risk of E-business is:

Student Answer:

e-mail enquiries from the website don't reach the right person and are ignored.

goods ordered online go missing or are delayed and the customer never returns.

hackers penetrating a system and steal credit card details.

a company e-mails customers without receiving their permission, so annoying customers.

 4.

Question :

(TCO 1) An affiliate can best judge their site effectiveness through__________.

Student Answer:

Earnings Per Click (EPC)

 Pay Per Click (PPC)

Cost per Thousand (CPM)

Cost Per Acquisition (CPA)

 5.

Question :

(TCO 1) An intermediary site which is a gateway to a range of services and information on other sites is__________.

Student Answer:

Evaluator

Portal

Financial

Virtual community

 6.

Question :

(TCO 1) A revenue model is typically:

Student Answer:

one element of a business model.

the main component of a business model.

A and B

None of the above

 7.

Question :

(TCO 2) A company ________ can be used to provide shared content for staff only.

Student Answer:

Internet

Intranet

Extranet

Opranet

None of the above

 8.

Question :

(TCO 2) EDI is__________.

Student Answer:

achieved through value added networks only

the exchange of documents in standardized electronic form

achieved across the Internet only

implemented using XML only

 None of the above

 9.

Question :

(TCO 2) A company ________ site can be used to provide access to all interested users.

Student Answer:

Internet

Intranet

Extranet

Opranet

None of the above

 10.

Question :

(TCO 3) A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.

Student Answer:

Reactivation

Up-sell

Cross-sell

Referral

 1.

Question :

(TCO 2) An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.

Student Answer:

perceptions and technologies that govern security

entry cost and cost of broadband

benefits of the Internet compared to other channels

different technology platforms available for using the web

 2.

Question :

(TCO 2) Which of these factors is most relevant to assessing offline purchases resulting from online use?

Student Answer:

Proportion of customers with access to Internet

Proportion of customers influenced by Internet

Proportion of customers purchasing by Internet

Proportion of customers using e-mail

None of the above

 3.

Question :

(TCO 2) WAP stands for__________.

Student Answer:

Wireless Access Protocol

 Wireless Application Protocol

Wireless Authentication Protocol

Wireless Admission Protocol

 None of the above

 4.

Question :

(TCO 3) Why is it often necessary to revisit previous stages in the systems development life cycle?

Student Answer:

Change in system requirements

Requirements have been ill-defined

Design oversights or errors

System errors discovered

 All of the above

 5.

Question :

(TCO 4) Strategic option selection forms part of:

Student Answer:

Strategic analysis.

 Strategic objectives.

 Strategic definition.

 Strategic implementation.

None of the above

 6.

Question :

(TCO 4) An example of a metric from the customer component of the balanced scorecard:

 7.

Question :

(TCO 4) An example of the improved bargaining power of suppliers online.

ts

 8.

Question :

(TCO 5) What is the focus of marketing orientation?

 9.

Question :

(TCO 5) Internet contribution is a good indicator of_________.

 10.

Question :

(TCO 5) The direct online contribution effectiveness refers to__________.

1.

Question :

(TCO 6) Which of the following describes flow process charts?

 2.

Question :

(TCO 7) Tacit knowledge is__________.

 3.

Question :

(TCO 8) One user viewing one page of a website is__________.

 4.

Question :

(TCO 1 and 2) Explain Tim Berners-Lee’s contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.

 5.

Question :

(TCO 4) Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.

 6.

Question :

(TCO 5) What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.

 7.

Question :

(TCO 6 and 8) When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).

 8.

Question :

(TCOs 1,3,4,5) Compare and contrast the traditional business model with the e-commerce model.