Developing a Marketing strategy 13

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  • Choose a company
  • Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you.
  • Create a (new) mission statement, placing particular emphasis on what the competition is doing. Include the following elements in your statement:
    • Customer orientation
    • Service category
    • Scope or direction
    • Core competency
    • Measurability

 

 

  • Present your analysis as a 2-page report in a Microsoft Word document formatted in APA style.
  • On a separate page, cite at least three peer-reviewed sources using APA format.
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    KATHERINE BECKS
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