Designing your primary research instrument

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

1. Discuss with your colleagues how you complete the following sentence: Effective marketing research questions are important because __________.
2. Explain why you believe writing effective research questions are important.
3. Develop at least 2 justifications about why this part of the research is important.
   • Consider why defining and segmenting customer groups are necessary.
   • Consider how to write questions that will yield the answers you want from customer respondents based on their wants and needs.