Designing a Balanced Scorecard

Designing a Balanced Scorecard Wells Fargo’s web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the company’s vision is ?oto satisfy all our customers’ financial needs and help them succeed financially.?? The brochure also describes the following 10 strategic initiatives: 

1. Investments, brokerage, trust, and insurance. 
2. Going for ?ogr-eight??! (Increase the average number of products per customer to eight). 
3. Commercial bank of choice. 
4. Doing it right for the customer. 
5. Banking with a mortgage. 
6. Wells Fargo cards in every Wells Fargo wallet. 
7. When, where, and how. 
8. Information-based marketing. 
9. Be our customers’ payment processor. 
10. People as a competitive advantage. 

Required 
Based on the annual reports and any other information you are able to find about Wells Fargo or its competitors, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.