Decision Making Google

For this essay, you will conduct research on corporate strategies and the affect they have on the decision process. As you explore the decision process of GOOGLE, consider how corporate strategies influence these decisions. In your essay, address the following questions:

1. What is a functional strategy?

2. What are stability strategies in business? What are the pros and cons of these strategies?

3. What are competitive and cooperative strategies?

4. What are the tradeoffs (pros and cons) between an internal and an external growth strategy? Which approach is best as an international strategy? Why? What about retrenchment?

5. In which ways does policy impact corporate strategy implementation and achievement of organizational goals and objectives?

6. How does a company's portfolio guide decisions?

The essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of three reputable sources must be used, cited, and referenced. Use APA style guidelines.

College of Business – CSU. (2016, January 12). MBA5101 Unit V lesson video [YouTube video]. Retrieved from https://youtu.be/V9lvAgb3ImE?list=PL08sf8iXqZn54RIuJs-skgp4omxG-UOu5 

Click here to access a transcript of the video. https://online.columbiasouthern.edu/CSU_Content/Courses/Business/MBA/MBA5101/15M/UnitV_LessonVideoTranscript.pdf

Balmer, J. T. (2012). Corporate brand management imperatives: Custodianship, credibility, and calibration. California Management Review, 54(3), 6-33.

Dye, R., & Sibony, O. (2007). How to improve strategic planning. McKinsey Quarterly, (3), 40-49.

Tudor, I. F., Claudiu, C. Ş., & Francisca, C. A. (2008). Business portfolio analysis—Hofer method. Annals Of The University Of Oradea, Economic Science Series, 17(4), 913-917.

Argerich, L. (2008). Meeting room, table and paper board [Image]. Retrieved from https://commons.wikimedia.org/wiki/File:Meeting_room,_table_and_paper_board.jpg 

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation and sustainability (14th ed.). Upper Saddle River, NJ: Pearson