DB

Michael Porter is a researcher in the area of the forces that affect individual companies and even entire industries, and how those forces affect strategic planning.  First, watch the following videos (Yes, this is the Dr. Porter of the "Porter's Five Forces" model):

- On the forces that shape strategy:  https://www.youtube.com/watch?v=mYF2_FBCvXw (volume may be low)

- On social problems:  https://www.youtube.com/watch?v=0iIh5YYDR2o

- On shared value and social responsibility: https://www.youtube.com/watch?v=xuG-1wYHOjY

- On shared Value:  https://www.youtube.com/watch?v=QjYY3gc9_gE

- On current issues of Strategic Planning:  https://www.youtube.com/watch?v=ufcwosNE4jc

Part 1.

Discuss what forces you think are currently in the spotlight and that affect a large number of industries, and why.  That is, think BIG PICTURE and consider such things as unemployment, inflation, political instability, etc.

Part 2.

Discuss issues that you think are driving change in the SOFT DRINK industries (manufacturing, distribution, sales, etc.).  Describe what is happening now and why.