Db 4

Db 4   6-8 paragraphs

The first set of the new product is scheduled to ship next week as part of a large-scale promotion. Fred, the product engineer, just came to you looking panicked. He was holding the box in which the product is shipped to the home sales representatives. (The packages going to the end-consumers will be inside the boxes.) He pointed out a blatant spelling error in the outer packaging. He is appalled at this error and feels that this will significantly reduce the quality of the product. Henry threatens to take the error to the CEO of Winsome if you don’t promise him that the error will be fixed before any product is shipped next week.

This is the final packaging; the preliminary designs were signed off by Fred, you, and some others weeks ago. When you looked at those designs, you notice that the same mistake is there and no one caught it. You also notice that the picture used is no longer the most current picture of the product; this is due to some last minute production problems that resulted in some changes to the shape and color of the lids.

You start to write up a discussion document you can bring to your regular status meeting tomorrow afternoon.

Go to the Discussion Board and post a discussion. It should address the following questions:

Also discuss the following deeper issues: