Customer Expectations and Customer Service

Answer each of the following questions with a correctly formatted response of at least 100 words for each answer, inlcuing a cover page, reference page, and accurate APA source citation. State the question exactly as it is listed below, then write your answer, remembering to run the spelling and grammar checker on your work before turning it in. Try to apply as many concepts from the text as you can.

1.What major corporations that you’ve heard of seem to be doing the best job of building customer loyalty? In what ways do they attempt to build long-term relationships with customers

2.How do ripple effects escalate the problem of the lost customer?