Current Market Conditions Competitive Analysis

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitor in the product's market.

Select a potential competitive organization and a product in that organization. WAL-MART

Write a 200 to 250 word answers for each bullet point analyzing the current market conditions. Address the following topics:

• Factors affecting variable costs, including productivity and others that change the supply of and demand for labor
• Factors affecting fixed costs

Use a minimum of 1 peer reviewed sources.

Format your answers consistent with APA guidelines.