Culture and Consumer Behavior

For this assignment(3 pages), select one advertisement (print, commercial, etc.), and answer the following questions:

1.What one cultural value is portrayed in this ad (based on those summarized at the end of the Chapter 9 notes; i.e., achievement/success, activity, efficiency/practicality, progress, material comfort, individualism, freedom, external conformity, humanitarianism, youthfulness, fitness and health), and how does the advertised product fit in with this value? Be specific.

 2.  How are specific perceptual elements used in the ad associated with that value?

3.  In your opinion, do you feel that portraying this value is effective for the specific target market of this ad? Why or why not?

4.   Why do you feel that this value is important for our society?