CULTURAL INFLUENCES

You are meeting with an international client in the Middle East and want to make sure you have addressed any cultural issues that might impact the success of your meeting.

• Numerous theorists discuss cultural concepts. Using this information as a basis, discuss the concepts you would want to analyze and evaluate in order to prepare you and other company executives for the upcoming meeting.
• Determine which of the concepts you discussed would be the hardest to analyze. Explain your reasoning.
• Describe a worst case scenario involving the muddling of culture concepts. Determine the steps you (or your company) can take to ensure something similar never happens to you.