CSN marketing 132 indiviudal paper

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This paper should discuss how you could implement a concept from the course to improve a business.  Hint: pick a business you know of or have read about lately needing management improvement.  Do not simply report what they are doing, but rather what you would do if you were there.

Word format only!  12-pt font.  Double-spaced.  Grammar is important, please proofread.  Good management required good communication.

Do not wait until the last minute.  My advice - talk your idea out with a friend and then write it down.  Give me a call if you wish to discuss.

Class Book: Management of a Sales Force by rosann l spiro, gregory a rich, william j stanton

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