CSIS 343 Cybersecurity Week 2- Our textbook discusses rootkits

Our textbook discusses rootkits. Why is a rootkit more dangerous than a run-of-the-mill piece of malware? Why is detection of a rootkit more difficult than detection of run-of-the-mill malware? If rootkits are so bad, why is there not a larger market of rootkit detection capabilities?

You must include at least one scholarly citation. This is not a "book report", so please use your citation to underpin your understanding of the subject matter but do not simply summarize your source. You are also not allowed to use quotations from your source, nor are you allowed to plagiarize. Please contact me immediately if you have questions about this. Submit your thread by 11:59 p.m.(ET) on Thursday of Module/Week 2, and submit your reply by 11:59 p.m. (ET) on Monday of the same module/week.