Crisis management: Ford/Firestone tires recall in 2000


Objective: Persuade your reader that the company/organization/person appropriately responded to the crisis for ONE specific reason.

Format: Your paragraph must begin with a TOPIC SENTENCE that states your specific argument (including evidence and analysis) about why the company responded appropriately. Your paragraph must then offer EVIDENCE to back up your claim and ANALYSIS to explain your interpretation of your claim to your readers. Within your analysis, you MUST refer to a crisis expert (Coombs, Gaines-Ross, or someone else).

Length: Maximum of 300 words.

Format: See attached example.  Note that I highlighted the example to help you understand the content requirements – please do NOT highlight your paragraph.


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