Crisis and Risk Communication

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Crisis and Risk Communication
Generally speaking, risk communication is the exchange of information with communities, cultures, or social systems about the type and magnitude of certain risks and events that may threaten the well being of communities or individuals within communities. Crisis communication includes planning processes which outline planned organizational practices and decision-making procedures in response to a crisis (Finset, 2011). As a public health leader, it is important to understand these distinctions and to apply both crisis and risk communications in the development of public health campaigns and future health programs. 
For this Discussion question, review the learning resources and consider the significance of utilizing crisis and risk communications as a public health leader and how you might apply them to your public health campaign. 

References:
Finset, A. (2011). Risk perception and risk communication. Patient Education and Counseling, 82(1), 1–2. 

With these thoughts in mind: dementia and Alzheimer in the elderly, brief explanation of the significance of utilizing crisis or risk communications as a public health leader. Then explain how you might utilize crisis or risk communication in your public health campaign. Explain at least one potential consequence of not utilizing crisis and risk communications in your public health campaign.

Be sure to support your postings and responses with specific 5 references to the Learning Resources.

Read a selection of your colleagues' postings.

Respond by Day 5 to your colleagues posting and select a colleague who chose the opposite communication tactic (crisis or risk) than you selected in your Discussion and expand on their posting by asking a probing question related to the information. Support your responses with reference to the Learning Resources and the current literature. 

 

Required Resources

Readings

·         Article: Finset, A. (2011). Risk perception and risk communicationPatient Education and Counseling, 82(1), 1–2.
Copyright 2011 by ELSEVIER HEALTH SCIENCE JOURNALS. Reprinted by permission of ELSEVIER HEALTH SCIENCE JOURNALS via the Copyright Clearance Center.

·         Article: Willoughby, J.F., Myrick, J.G.  (2016) Does Context Matter? Examining PRISM as a Guiding Framework for Context-Specific Health Risk Information Seeking Among Young Adults.  J Health Commun. 6)

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