Creative_Writer

Textbook:

Hill, C., Jones, G., & Schilling, M. (2015). Strategic Management Theory: An Integrated Approach. Stamford, CT: Cengage Learning. 

In these chapters you will read how a business analyzes and understands its operating environment and develops strategies that will be successful in that environment.  A well-crafted plan in one environment or marketplace may be totally inappropriate in another setting. These chapters help us avoid that type of mistake.

• Chapter 6: Business-Level Strategy and the Industry Environment
• Chapter 7. Strategy and Technology
• Chapter 8. Strategy in the Global Environment

How much of an impact does the "maturity" level of the industry or company have on strategy? How can you be innovative in a mature industry? How can you be conservative in an introductory/rapid growth situation? Back up your assertions with resources and readings from the course, and your own research or experience.