Creative_Writer

Hill, C., Jones, G., & Schilling, M. (2015). Strategic Management Theory: An Integrated Approach. Stamford, CT: Cengage Learning. 

In these chapters the text defines the basic components of internal and external analysis of the company and its business situation. Both of these are critical in determining how a company will approach the strategic process and begin to formulate basic decisions.

• Chapters 2: External Analysis: The Identification of Opportunities and Threats
• Chapter 3: Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.

https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy

Porter's Five Forces are essentially external to the company. The factors discussed in this week’s resources are more internally oriented. Do you agree or disagree and which factors do you think have a greater impact on strategy development?