Creative Solutions, Inc. has a successful brand

Creative Solutions, Inc. has a successful brand with the name Top Goal.
The market size in which Top Goal competes is $2 billion, and Top Goal
has generated sales of $150 million. It has a contribution margin of
30%. Creative Solutions is thinking of introducing
a new brand under
the name of Peak Goal. Peak Goal will compete in the same market as Top
Goal. The budget to launch this brand is expected to be $20 million. If
it is launched, Peak Goal will capture 10% of the market. It has a
contribution margin of 40%.
Half of the sales of Peak Goal will be
cannibalized from the sales of Top Goal. An alternative strategy for
Creative Solutions is to cancel the introduction of Peak Goal and
instead to spend the $20 million to promote Top Goal. This action is
expected to double
the sales for Top Goal. Both brands (Top Goal and
Peak Goal) would sell at the same price. Where should the company spend
the $20 million and why? You must show all calculations to receive
credit.