The Creative Problem-Solving Process

You have been asked to develop a brief presentation about how the creative process can help solve a business problem for a client of yours.

• Research and select a company that has faced recent challenges in its business.
  • Choose any company, I chose Wal-Mart stores Inc. http://fortune.com/fortune500/2009/
  • This company is now your client.
• Create a presentation for your client that includes the following:
  • Slide 1: Briefly describe the company and its product or service.
  • Slide 2–3: State and analyze the business problem.
  • Slide 3–4: Determine what creative approach will help solve the problem.
  • Slide 4–5: Define the steps in the creative process you selected and customize them for the selected company and business problem.
  • Slide 5–6: Explain how the solution will help solve your company’s business problem, and why.
  • Slide 6–7: Analyze the projected outcome of the solution and how it will help the company be successful moving forward with a new image, new product, or successful business venture.
  • Slide 7–8: Write a conclusion summarizing your final findings.
  • Slide 8–9: Add reference slides, cited in proper APA format.

Include 100–150 words of notes per slide.