Coverage

“Greater coverage always means greater sales and a brand can never be available in too many places.”

Prepare a report in which you:

• Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for convenience goods.      
• Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for shopping goods or experience goods
• Assume you are the manufacturer of a new type of electronics product that will sell for over $300 at retail.  Describe the coverage strategy you would employ and provide your rationale.