corporate strategy 22

ASSIGNMENT BRIEF

Develop an Annual Report for a Company of your choice.

From a technological point of view, the "internet" is all the computers in the world that are 

connected, including the technologies as well as the wires and antennas that keep all the computers 

talking to each other. From a professional point of view, however, the internet is an endless source 

of useful information. All decisions in the corporate world today are based (and should be based) on 

valid, reliable and credible information. This information comes from investigations of the external 

environment of a company and a realization of the company’s strengths, weakness, opportunities 

and threats. But not all the available information over the net is credible and reliable. So where can 

we (as corporate managers) find the rightinformation?

Following this line of inquiry, you are required to apply the knowledge you have accumulated 

throughout the module (and the development of assignment 1) in terms of research, intelligence 

gathering, strategy analysis and formulation, mission set-up, and control, towards analysing a 

company’s published annual report. More specifically, you are required to:

Step 1: Identify a PLC company that uses strategic management – this company may be prosperous, 

booming, in decline, or in economic difficulties;

Step 2: Visit the corporate website, examine the annual statement and investor information and 

develop a comprehensive analysis;

Step 3: Write a full analysis of the company and suggest possible strategic alternatives to follow;

Step 4: Guide potential investors on whether it worth investing their money in the company (or not) 

and why.

Specifics:

 Wordage: 5000 words

 Deadline: End of week 7

 This is an independent piece of work

 Reference all sources according to Harvard Referencing, both in the text and reference list