Corporate Social Responsibility

Read the following case study and answer the questions below in a 3-4 page paper:

Marquis, C., Shaw, P., Tolleson, A., & Thomason, B. (September 28, 2011). The Dannon Company: Marketing and Corporate Social Responsibility. Retrieved from Harvard Business School Publishing.

Link to Article

• Should the new CSR consumer marketing strategy be proposed to the executive committee? If so, who would spearhead this strategy? How will HR be involved?

• What type of communication strategy and media channels should be suggested?

• Would Dannon have to make changes to its current CSR activities? If so, what potential implication would it have for future initiatives?

• Would speaking about Dannon's CSR efforts to consumers result in great attention toward health and nutrition generally? In greater financial rewards for Dannon?

• Would this strategy lead to greater internal investment in CSR activities?

APA Formating, Reference page