Continuing to build your marketing plan, this assignment focuses on your product and service

Continuing to build your marketing plan, this assignment focuses on your
product and service. Remember from the Assignment Overview that your product
must also have a service component.
Write a four to five (4-5) page paper in which you:
Discuss the type of product the company will offer and identify its
primary characteristics.
Discuss the service component of the product and how it will be
used to enhance the product.
Explain how the product could be expanded to a product line, and
the depth and breadth of the line.
Determine how the core business may change in response to
industry or market changes.
Support your marketing plan with at least two (2) reference sources
that discuss the nature of the product.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the
students name, the professors name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course learning outcomes associated with this assignment are:
Examine the different types of products in the marketing exchange
process and create dynamic strategies for competing.
Use technology and information resources to research issues in
marketing management.
Write clearly and concisely about marketing management using
proper writing mechanics.