contemporary issue in international marketing

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Each group will choose any one of the following contemporary issue in international marketing, write a report and presentation will be in a group.

 

1.    Cross-cultural communication

2.    Direct and interactive marketing

3.    E-marketing

4.    Marketing analytics

5.    Product and Innovation management

6.    Strategic Environment Sustainability

 

Criteria for report:

a.     Meaning of the concept

b.     Example of the concept implemented in any organization.

c.     How it is implemented?

 

d.     Conclusion: Consequences of it implementation.

 

·       The Report should be properly formatted

o   Font: Times New Roman, Font Size 12

o   Line Spacing: 1.5

 

o   Page Borders: 1" each margin on the left and right sides

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