Consumer Comm & Sales

Choose a product with which you are familiar.

• Design a marketing campaign of approximately 750 words using either Internet marketing or alternative marketing approaches. In your campaign, address the following:
• Analyze the context.
• Prepare a SWOT analysis.
• Discuss the marketing objectives.
• Identify the target market.
• Discuss appropriate Internet marketing or alternative marketing strategies based on your analysis 
• Format your paper using West Writing Style Handbook guidelines.