Consumer Behavior Paper and Questionnaire

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Consumer Behavior Paper and Questionnaire


Write a paper of no more than 1,050 words to explain how consumer behaviors of the target group affect the development of marketing strategies. In your paper, address the following:

  • Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies.
  • Determine how many completed interviews are needed to provide sufficient data to explain consumer behaviors of the target group necessary for developing marketing strategies for the final proposal.
  • Determine where your sample data might come from, including business lists, customer list, associations, trade journals, and so forth. Provide an estimate of cost for obtaining this sample.
  • Describe the survey technique, such as telephone, online-survey, mail, face-to-face, or interviews, by which the interviews might be delivered, and the reasons for your choice.
  • Include the projected professional fees for conducting this survey. Remember to take into account the geography and cost.
  • Develop a questionnaire from which you might select a representative consumer sample in the interview process.
  • Develop a questionnaire to determine the attitudes and intentions affecting consumer decisions of your target market. Explain how the questions selected might provide information about the target group’s consumer decision making.
  • Include both closed- and open-ended questions, organizing them by appropriate section headings so the data may be easily analyzed.
  • The questionnaire must start with a statement of objectives and include screener questions to make sure that the interviewers selected are qualified respondents.

Format your paper consistent with APA guidelines.

    • 9 years ago
    Consumer Behavior Paper and Questionnaire

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