CONSUMER BEHAVIOR MARKETING 673

1.	Assuming an American retailer is considering opening an electronics store.  Based on the information below, would you recommend Mexico or Ireland as a more attractive foreign market?  Why? Be sure to explain the benefits of each country, and then why you ultimately chose one over the other.   
	Power Distance	Individualism	Masculinity	Uncertainty Avoidance	Total Cultural Distance from US
USA	40	91	62	46	
Mexico	81	30	69	92	86
Ireland	28	70	68	35	37