Consumer Behavior Fundamentals

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Review the suggestions of your instruction and peers for your customer marketing plan. Complete or expand on any sections that need additional details.

The final part of your plan will include a customer communications section. Draft and recommend one customer communications strategy to include in the plan. Detail the following:

• Decide how you will stay in contact with customers with a customer communications strategy.
• Add 1 communication vehicle that you will use such as an e-zine, a blog, a social networking page with updates, a newsletter, direct marketing campaigns, and so on.
• Choose 1 communication vehicle, and draft the communications message that you would deliver for the first piece. For example, if you are writing a customer blog, a first message could be about customer service and how it sets your company apart from the competition.
• Then, add this section at the end of your final Key Assignment plan. Organize the sections, edit them, and post the final draft of the plan.