Consumer Behavior Fundamentals

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Culture has an effect on advertising values. Subcultures can include groups of customers who are interested in a product. Find a competitor's advertisement or commercial on the Internet, and analyze the following in 1,500–2,000 words:

• Briefly describe the competitor's ad or commercial.
• What is the ad’s intent?
• Identify the type of customer (culture, subculture, lifestyle, values/beliefs, social class, etc.) the ad would appeal to.
• How does the ad promote a specific want or need?
• Is the ad effective? Is it persuasive? Why or why not?
• What persuasive technique does the advertiser use to appeal to the customer (shock, humor, sex appeal, etc.)?
• List 2 ideas to make your product’s ad different.