Consumer Behavior

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Write a 800- to 1,050-word paper in which you relate consumer behavior to marketing.

In your paper, address the following:

·         Use one research source to define consumer behavior. Provide an example of how the definition relates with the subject of consumer behavior marketing.

·         Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

·         Cite at least two outside references in your paper.

Format your paper consistent with APA guidelines.

    • 11 years ago
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