Consumer Behahior

I need help in writing a 5 pages APA format about Seniors generation and one subculture of your choice, ( not baby boomer, gen x, y, or tween ). Remember, when choosing a subculture to write about it is important that the subculture be important enough to marketers that the research has been done so you can present info on all the categories required (demo - the name of the subculture); attitude, spending power, product development and marketing (media and message).