Connecting with Customers Through Social Media

Social media has changed the way that companies do business and interact with customers; it has also changed how customers interact with and provide feedback to companies. For this assignment, you need to identify one popular social media website and select a company that utilizes this site on a regular basis to interact with its customers. Then, write a 1-2 page paper that addresses the following:

• Review the company's page on this social media site and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction.
• Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint.
• Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.