Confronting Radio Technology Case Study

Technological changes occur extremely quickly. Adjusting to these changes efficiently will allow the company to develop a competitive advantage. An airline would have to adjust to new technologies, such as security devices and methods, online ordering processes, and aircraft modifications, in order to maintain their competitive advantage. Research should also be conducted on market trends of consumers, as well as other providers to discover technological issues that may need to be addressed.

The strategy should be developed quickly and executed effectively in order to advance in the industry. When possible, a variety of possible scenarios should be included in the strategic plan in order to save time during future planning sessions and maintain focus of the original plan. The main actions to take when harnessing change, specifically technological change, are to act quickly and efficiently, embrace the change, and educate those involved rapidly and completely.  

Read the Case Study "Confronting Radio Technology" at the end of Chapter 5 in your textbook, and answer the following questions in essay format.

1. How would you respond to this challenge?
2. What are some possible options in terms of Internet radio or podcasting for your stations?
3. What are the barriers to implementation?
4. Develop two or three potential ideas for consideration.

The assignment should be approximately 1-2 pages in length.

(CASE STUDY IS ATTACHED)