Concepts of career counseling - 250 words (due 8pm)

Situation: You are the Career Counselor for a branch of a Fortune 500 company, XYZ Widget Inc.  At this time, there is no career development program, or career counseling program.  Your branch of the organization is a medium sized branch with about 250 employees.  You have a very diverse work force, both in ethnic groups and in age ranges.

Your Task:  The Human Resource Manager for your branch has noticed that the current branch Standard Operating Procedure (SOP) is outdated. You have been assigned the task of determining a model for both career development and career counseling at your branch.  You are required to provide a definition of each, and also provide thoughts on career counseling theories that may / would be beneficial for the branch.  In addition, you are expected to explain which theories would not benefit the branch, in your opinion, and why.