A computer manufacturer produces three types of devices: mobile phones, tablets, and computers. Production of these three devices you have the following information:

 

Phone              Tablet              Computer

Material cost per unit              £90                 £140                £315
Direct labor hours per unit      2                      2.5                   4
Budgeted units                       1,500,000       900,000           1,200,000
Labor cost per hour                 £8

Overhead costs per annum

Utilities                                   £20,000,000
Rent                                        £15,000,000
Audit and legal                       £5,000,000
Administrative staff                £40,000,000
Total                                       £80,000,000

ABC analysis suggested that overhead costs are distributed to the three products according to the table below:

Overheads                               Phone                          Tablet             Computer
Utilities                                   £8,000,000                 £5,000,000      £7,000,000
Rent                                        £8,250,000                 £2,250,000      £4,500,000
Audit and legal                       £2,900,000                  £1,250,000      £850,000
Administrative staff                £23,200,000                £6,000,000      £10,800,000

of the three products, the company aims at a different percentage . Under the full absorption costing method and the targeted profit percentage, the prices of the three products should be:

Phone Tablet Computer
Full costing price                     £170.69                       £233.87           £435.67

1. Calculate the aimed profit percentages three products and under the full absorption costing method, with overhead costs absorbed on the basis of direct labour hours.

2. Use the profit percentages that you derived in (1) and calculate the prices of the three products under the ABC system.

3. Recommend a cost system and include any changes that you would suggest to the pricing strategy of the computer company (target length 300 words).


 

    • 9 years ago
    A computer manufacturer produces
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