Composite score
Problem 8-9
Location Score | ||||
| Factor (100 points each) | Weight | A | B | C |
| Convenience | .15 | 89 | 79 | 65 |
| Parking facilities | .20 | 79 | 79 | 95 |
| Display area | .18 | 88 | 92 | 90 |
| Shopper traffic | .27 | 87 | 90 | 89 |
| Operating costs | .10 | 92 | 88 | 90 |
| Neighborhood | .10 | 92 | 88 | 80 |
| 1.00 | ||||
| a. | Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.) |
| Location | Composite Score |
| A | [removed] |
| B | [removed] |
| C | [removed] |
| b. | Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. | ||||||
|
11 years ago
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