Composite score

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Problem 8-9

  

Location Score

  Factor
(100 points each)
WeightABC
  Convenience.15       897965
  Parking facilities.20       797995
  Display area.18       889290
  Shopper traffic.27       879089
  Operating costs.10       928890
  Neighborhood.10       928880
 
   
 1.00          
 

   


 

a.

Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)


 

Location         Composite Score
A[removed]  
B[removed]  
C[removed]  


 

b.

Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

  
 
[removed]A
[removed]B
[removed]C
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