Competitive strategy short report
jesskrNeed to write down only about market challenger and the word limit is 200 words.
Need to apply AAA framework on australian pharmaceutical industry.As we have four things in this assignment market leader,market challenger,follower and nicher.Only need to write about MARKET CHALLENGER .tHE MARKET CHALLEGER OF AUSTRALIAN PHARMACEUTICAL INDUSTRY IS ASTRAZENECA/.tHERFEORE NEED TO FOCUS ON MARKET CHALLANGER AND CHALLENGER IS ASTRAZENCEE AND HOW THEY ARE USING AAA FRAMEWORK.
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