Competitive Strategy

HI6006 Competitive Strategy Tri1 2014

Group Assignment Guidelines

Written document: A short report

Marks: 20

Report Due:Week 11

Words limit: 2500

· Choose a global business form the following :

- Milk industry (in Australia and New Zealand)

- Car industry (especially Peugeot in China)

- On line retailing especially Alibaba vs Amazon

- Container shipping – Maersk)

- Woolworths and Coles operating overseas markets

- Organic food company trying to expand in international market

- Health and fitness company

- Any small to medium size company in Australia which is trying to expand

Note: You need to discuss your choice with your lecturer before you start your assignment.

· Discussion on theory maximum 20%

· This assignment is in report form with the following headings:

- Executive summary

- Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage

- Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)

- Diversification and Integration

- Competitive advantage

- Absolute advantage

- Your comments or any recommendations

· References Harvard style

· Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB.

· Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.

· To do well groups need to do a quality research and apply the above concepts from the subject.