competitive strategy

HI6006 Competitive Strategy

Written document:               Academic Report Writing

Words limit:                          2500                   

·        Choose  a global business form the following :

-         Milk industry (in Australia and New Zealand) especially the competition between Australian and New Zealand companies (also look at Saputo).

-         On line retailing especially Alibaba vs Amazon

-         Container shipping –(start with Maersk)

-         Health and fitness company

·        This assignment should be  in report form with the following headings:

ØExecutive summary

ØTable of contents

ØIntroduction

ØBody

Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage

(Pankaj Ghemawat’s well-known “AAA Triangle” framework to describe three generic approaches to global value creation.

Adaptation strategies seek to increase revenues and market share by tailoring one or more components of a company’s business model to suit local requirements or preferences.

Aggregation strategies focus on achieving economies of scale or scope by creating regional or global efficiencies; they typically involve standardizing a significant portion of the value proposition and grouping together development and production processes.

Arbitrage is about exploiting economic or other differences between national or regional markets, usually by locating separate parts of the supply chain in different place

ØRecommendations

ØConclusions

ØHarvard Referencing style

Note for experts:

Please do note that this assignment is an academic report writing assignments so i need at least 6 journal articles. I need that article source which will be used while preparing this report. The article should be written by someone or any research done on a particular topic.

Please follow each and every steps and guidelines to help make this assignment even better. Each and everything is explained properly in the attached document.

The name of the subject is Competitive Strategy. And under this assignment experts needs to do AAA Analysis under particular topic and research needs to be done. Facts and figures as well as diagrams can be used to demonstrate the theory.