Competitive Advantage and Corporate-Level Strategy

Respond the following questions:

Question A

• Several companies use their brand as a competitive advantage.  Given your knowledge of the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century?  Why?  What effects do you believe the Internet's capabilities have on this brand, and what should the manager of teh brand do in light of them?   

Question B

• What is corporate-level strategy and why is it important?
• Then, choose a company and evaluate its corporate-level strategy.
• What are some specific risks associated with using a corporate level strategy, as the manager what would you do to mitigate them for your firm?