Compare 2 luxury car companies

Visit the websites of two luxury car makers:

Lincoln at http://lincoln.com

BMW at http://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.

How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why?

Document Requirements:

Use standard 12-point font size

MS Word Document 

Approximately 400 words long, single spaced is fine

1-2 sources in APA citation (I do not need more than 3 sources)

Thorough Response is a must!!

 PLEASE, NO plagiarism!!

*Field of Study: Management Policy and Strategy