Company Selection and Overview

This module marks the beginning of your course project. Your task this week is to identify a company to evaluate and research. Be sure to identify a company that you are able to gather enough information about so that you can fulfill each component of the project. Ideally the company you choose should have the following:

• Strong customer base
• Customer service representatives that regularly interact with customers
• Website
• An opportunity for you to interact with them, either in person, on the phone, or via the Internet
• Information about the company that you can access through the Internet or a library
• Customer service training program for employees

Once you have determined the company that you would like to use for this project, write a one-page paper that includes the following:

• Company name and general description that includes history, years in business, and number of employees
• Products and/or services they provide, and how they meet the needs of customers
• Description of their primary customers
• Why you chose them for this project

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504