Communiction Strategy

You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose one of the following initiatives:

• Hospital system launching new diabetes program

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:

• What types of communication could be used for different generations.