Communications: Social Media Strategies That Work

Use the following article for this assignment:

Piskorski, M. J. (2011). Social strategies that work. HarvardBusiness Review, 89(11), 116-122.

For this assignment, you will serve as a management consultant for a company (real or fictitious) in an industry of your choice. Begin by reading the given article and then develop a paper to inform the company’s leaders about best practices in social media communications. Your paper should include the following:

• An analysis of the article
• Your recommendations for the best way(s) to communicate using social media, using both the article and what you know about managerial communication.

Your well-written paper should meet the following requirements:

• Be 2-3 pages in length
• Be formatted according to APA Requirements
• Include at least three credible outside resources