COM340 PRESS RELEASE AND CRITIQUE

Press Release Analysis

Locate a recent electronic version of a print advertisement.

Write a 350- to 700-word analysis that addresses the following questions:

• Who was the target audience?
• What was the intended effect?
• Was the advertisement misleading or not--and how?

Choose an organization, business, or corporation.   --CARDINAL HEALTH---OR ---HYUNDAI---

Search the organization's, business's, or corporation's website for a recent press release. Titles might include words such as public relations, media relations, or news.  --SEE ATTACHMENT FOR CARDINAL OR LINK FOR HYNDAI  -- https://www.hyundaiusa.com/about-hyundai/news/Corporate_hyundai-motor-america-reports-its-best-november-ever-20151201.aspx

Press Release Critique

Write a 350- to 700-word critique depicting the effectiveness of a press release.

Include a short synthesis of the main differences between advertising and public relations.

Attach the press release and a copy of the advertisement to your paper.

Format your analysis and critique consistent with APA guidelines.

Submit both parts of your assignment to the Assignment Files tab.