Claims to Environmental-friendliness

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1.     Claims to Environmental-friendliness



After reading “The Six Sins of Greenwashing”: A Study of Environmental Claims in North American Markets, discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?

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