Characteristics of a clear and Concise Elevator pitch for a new small business

Describe what you think are the most important characteristics of a clear and concise elevator pitch for a new small business.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Please use 2-3 references.

http://gcumedia.com/lms-resources/student-success-center/index.htm is the website to find the guide for apa