Chapter reading identifies techniques for enhancing organizational effectiveness and includes the view consumers have of the organization. It is easy for a company to lose its reputation. For example BP after the gulf oil spill or Netflix after its decis

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Chapter reading identifies techniques for enhancing organizational effectiveness and includes the view consumers have of the organization. It is easy for a company to lose its reputation.  For example BP after the gulf oil spill or Netflix after its decision to double user rates to provide DVD rentals and online movies.  How does a company restore its reputation?

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